U.S. Ski & Snowboard announced an exciting new partnership with Bulletproof 360, a leading science-based food and beverage company, focusing on their widely popular Bulletproof Coffee beverage. As part of the activation strategy, we partnered with Gold Meets Golden & The Golden Globes to help keep the world’s top athletes and actors fueled, focused and achieving optimum performance levels on and off screen.

“We’re thrilled to support some of the most elite athletes in the world and help them achieve peak performance levels with Bulletproof Coffee,” said Karen Huh, VP of Brand and Product Strategy of Bulletproof 360. “We offer products that enable anyone to perform at the top of their game. These are competitions where athletes are looking to optimize their control, speed, and focus, and Bulletproof Coffee offers just that.”