Chapter is a new kind of aesthetic studio from The Aspen Group. To set them apart from the sterile and clinical competition, our team developed a visual identity that balanced credentialed professionalism with artistic expression and individuality. We built the brand from head to toe, including logo redrafting, color, typography, patterns, textures and photography. In just a few months, we designed and launched a 40-page website, dozens of brand collateral pieces, packaging, daily social posts, on-site artwork, promo videos, uniforms, nametags—everything needed to launch and sustain the brand.

This was a robust project: completing over 75 project timelines within 12 months; with an average of 92% of these projects being completed on time and within the original budget. Above, you'll see the detailing of the M.A.P. platform - this is not a simple form you fill out! When dealing with individualized results, the science, intelligent thinking and continued learnings, needed to allow for constant updating, easily.